Instagram Stories
Viewers Search Bar
views
Case Study for the new stories feature
views
  • Background

    Instagram is a photo and video-sharing social networking service used by people to share their photos and videos with others. It is one of the most popular social networking services today. Instagram stories are a great way to share your daily life with friends and followers. You may also enhance your stories with filters and special effects to make them more engaging.

  • Objective

    The user might view who has viewed their story. However, users do not have the option of searching for a specific username to see if they saw their story. We want to add this feature to Instagram.

  • Project Scope

    Adding a feature to Instagram

    Tools

    Figma

  • Role

    UX Designer( Visual Design, UI Design, User Testing, Figma)

  • Duration

    Total of 2 weeks

    Team

    Self Directed

  • Research

    Research Plan

    Problem

    Instagram does not allow you to look for a specific username in order to see if they saw your story. It may be challenging to find the particular person who viewed your story or not, making it nearly impossible to discover someone if an account has a large number of followers.

    Methodologies

    User Interviews to learn more about the experience of Instagram users

    Participants
    • Men and women 21-30
    • Daily Instagram Users
    • People who are open-minded to new features
    Research Goal
    • We'd want to know more about users' reactions to this new add-on and whether they would utilize it to find out whether a specific person had viewed their story.
  • Competive Analysis

    As part of our ongoing efforts to better understand and serve the Instagram community, we conducted a competitive analysis of the top photo sharing apps. We looked at a variety of factors, including user experience, engagement, and growth. Based on our findings, we believe that Instagram has a strong opportunity to grow its user base and continue to be a leader in the photo sharing space. User experience is a key differentiator for Instagram. The app is simple and easy to use, with a clean interface that makes it easy for users to share photos and videos. Engagement is also high on Instagram, with users spending an average of 21 minutes per day on the app. This is significantly higher than the average for other social media apps.

  • Persona

    Based on our research, we've created a general persona for the Instagram platform. She's 26 years old, lives in Los Angeles, and works in fashion. She's an avid user of Instagram, and she loves to share her photos and experiences with her friends. She's also very active in the comments section, and she frequently responds to other users' posts. This persona is just a generalization, and not all users will fit perfectly into this mold. However, we believe that this persona represents a significant portion of the Instagram user base, and understanding her can help brands better connect with their target audiences on the platform.

  • User Interviews

    Overall, users want to learn if a targetted user view their stories or not quickly.

  • Project Goals

    The goal of this project is to improve the Instagram platform by adding new features and making it more user-friendly. We also want to increase the number of active users on the platform and make sure that they are engaged with the content that is being shared.

  • Information Architecture

    Feature Roadmap

    As Instagram continues to grow, we're focused on improving the core experience of the app and adding new features that make it easier for people to connect with the people and things they love. In the coming months, you can expect to see improvements in three key areas: making it easier to find the right content, simplifying direct messaging, and giving you more control over your privacy. Finding the right content: We're working on making it easier for you to discover the content that interests you most. One way we're doing this is by surfaceing more relevant content in your feed, whether it's from people you follow or accounts you don't yet follow.

  • Card Sorting

    nstagram is a photo sharing social networking service that allows users to share photos and videos with their followers. Users can also use hashtags to categorize their photos, making them easier to find. Card sorting is a great way to organize your Instagram feed. Simply create piles of cards with different hashtags on them. Then, start sorting your photos into the piles. This will help you to keep track of which photos are associated with which hashtags, making it easier to find them later. Plus, it’s a fun way to get organized!

  • Sitemap

    A sitemap is a list of pages on your website. It can be used to provide structure to your website and help visitors find what they're looking for. A sitemap can also be used by search engines to index your website. Creating a sitemap can be as simple as creating a list of all the pages on your website. You can then submit this sitemap to search engines such as Google so they can index your website. If you have a large website, you may want to create multiple sitemaps to help search engines index all of your content. You can also use tools like Google Webmaster Tools to generate sitemaps for you.

  • Interaction Design

    Task Flow

    1. Log in to your Instagram account. 2. Go to your profile page by clicking on the "Profile" icon at the bottom of the screen. 3. Click on the "Edit Profile" button in the top right corner of your profile page. 4. Scroll down to the "Bio" section and start writing your task flow. 5. Be sure to include all relevant hashtags and handles in your task flow so that people can easily find and follow you. 6. Once you're finished, click the "Done" button in the top right corner of the screen. 7. Your task flow will now be visible to all of your followers!

  • User Flow

    1. A user opens the app and is presented with the main feed, which contains photos and videos from people they follow. 2. They can scroll through this feed, liking or commenting on individual posts. 3. If they see a post they want to share with their own followers, they can do so by reposting it. 4. Users can also view stories from people they follow, which appear as short video or photo snippets in a slideshow format. 5. To upload their own content, users can select either photos or videos from their camera roll, or take a new photo or video directly within the app. 6. Once they have selected their content, they can add a caption and any hashtags or location tags before sharing it with their followers. 7. In addition to the main feed and stories feature, users can also access the Explore page, which contains popular photos and videos from around the app. 8. Finally, users can view their own profile, which shows all of their past posts and any new followers or comments they’ve received.

  • Wireframes

    A wireframe is a low-fidelity representation of a design, typically used to communicate early ideas and concepts. When it comes to designing for social media, wireframes can be extremely helpful in getting your ideas down quickly, before moving on to higher fidelity concepts. For Instagram specifically, wireframes can be used to map out the content strategy for your feed, as well as think through the user experience for key features like Stories and Reels. Additionally, wireframes can help you ensure that your designs are properly aligned with the grid system that Instagram uses.

  • UI Design

    Mood Board

    If you're looking to make your Instagram feed more aesthetically pleasing, a moodboard can be a great way to do so. But what exactly is a moodboard? A moodboard is simply a collection of images that are gathered together to create a certain vibe or feeling. When it comes to creating a moodboard for your Instagram feed, there are a few things you'll want to keep in mind.

  • UI Kit

    A UI Kit for Instagram is a great way to make your app look more professional and modern. It can also help you save time and money by allowing you to quickly create a custom interface without having to hire a designer or developer. There are many different types of UI Kits available, so it's important to choose one that will suit your specific needs. If you're not sure where to start, take a look at some of the most popular ones below. One of the most popular UI Kits for Instagram is the Material Design Kit by Google. This kit includes a range of pre-made templates and components that you can use to create a highly customized interface for your app.

  • Iteration & Implementation

    Prototype

    instagramprototype
  • Test Planning

    When creating a test plan for Instagram, there are a few key elements to keep in mind. First, it is important to identify what functionality you want to test and what your goals are for the testing process. Once you have a clear understanding of these things, you can begin to create a detailed plan that outlines how you will go about testing the app.

  • User Interviews

    I interviewed an Instagram user about her experience with the platform. She told me that she loves how easy it is to use and how many different ways she can share her photos and experiences with her friends. She also enjoys the variety of filters and options for editing her photos. Overall, she had a positive experience with the platform and would recommend it

  • Test Findings

    01

    Overall, our users found the new Instagram helpful feature. It will increase the overall satisfaction of the app and incline them to post more Instagram stories.

    02

    The new feature would help users feel more connected to the app and other users.

    03

    User would want to see the new feature on the app and utilize it.

  • Affinity Map

    There is always a room for improvement!

  • Final Thoughts&Next Steps

Final Thoughts

Next Steps

We will talk to the developer and suggest adding this feature.