Alternative solution to expensive traditional health insurance for Radiology
Radbutter
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Created for portfolio purposes only!
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  • What is Radbutter Health

    !IMPORTANT!--This case study was created for my portfolio purposes only. This website does not fully reflect what we achieve with Radbutter Health nor is it accurate. Please visit our website or contact us to learn more!--!IMPORTANT!

  • Objective

    The RadButter platform aims to create minimal clicks to find facilities, get a script, discover pricing, and get the earliest available appointments for radiology services. We provide multiple ways to help you avoid racking up high medical bills. If you drive to a hospital, you will not be given access to prices, you might spend exorbitant amounts of time in waiting rooms and attain a generally malcontent disposition. We seek to remove the complexities and headaches associated with the current healthcare model by democratizing information and streamlining the patient journey.

  • Project Scope

    Creating a health benefits plan and booking radiology exams for employers.

    Tools

    Figma

  • Role

    Co-Founder, Product, UX, UI and Software Engineer

  • Duration

    In Progress

    Team

    Self Directed, with feedback from the co-founder and technical team

Research

Research Plan Competitive Analysis Creating a persona User Interviews Project Goals

Information Architecture

Feature Roadmap Card sorting Site Map

Interaction Design

Task flows User flows Wireframes

UI Design

Mood board Brand logo UI Kit Responsive Design

Iteration & Implementation

Prototype Test planning User interviews Test Findings Affinity Map

Final Thoughts & Next Steps

  • Research

    Research Plan

    Problem
    • Whether intentional or not, the healthcare industry is set up, so patients are set up with an ID wristband and escorted through a variety of services without proper education. No menu or brochure provides an understanding of what this entails. The moment a patient steps foot in a medical facility, they are often treated as if they are at an open bar, except they are paying the tab and figure they must comply with all recommendations for fear of a fatal result. In reality, this is only the case in very acute conditions, and the rest of the patient population with non-fatal complications can plan and research their care but are not respected to have that capacity. 66% of all bankruptcies filed in the U.S. last year were medical-related, but maybe there is a way to provide a tool that can bring this number down to startling low rates.
    Methodologies
    • Comparative and competitive research to see our competitors' business efforts and pain points. User Interviews to learn about user behaviors and their motivations.
    • User Interviews to learn what people from different demographics and backgrounds think about the product/service and their motivations
    Research Goal
    • RadButter seeks to understand if it can disrupt this model by offering a platform rewarded with substantially lower medical bills.
    Participants
    • Men and women 35-70
    • Cash Payers
    • Insurance holders
    • Doctors

  • Competive Analysis

  • Persona

    The company is looking for young professionals 21-30 age group with an eye for fashion, who want the best of both worlds - high-quality products that don't break your bank account.

  • User Interviews

    Goals
    • To find a radiology facility that is close to the participants
    • To find the cheapest radiology exam rather than what their doctor suggests.
    • To make it easier to book a radiology exam and find a doctor's script.
    Needs
    • A way to book an appointment and get a referral faster
    • Prices in advance for radiology exams.
    Motivations
    • Finding the nearest and cheapest radiology exam.
    • Book a radiology appointment fast.
    Frustrations
    • Unguided health examination process.
    • It can be challenging to find a doctor's script.
    • There is no marketplace for radiology.
    • Unreliable return-policies.

  • Project Goals

    User Goals

    User goals include finding a radiology facility that is close by, getting the cheapest radiology exam, and not spending too much money on health care. Additionally, users would like to be able to book an appointment and get the script faster, as well as knowing prices in advance for radiology exams.

    Business Goals

    The business goals are to make it easier to book a radiology exam and find a doctor's script as well as making it easier to cancel a radiology exam. These would help make the process more efficient for both the customer and the business. Making these processes easier would be beneficial for both the customer and businesses.

    Technical Goals

    The goal is to make it easier for users to book a radiology exam and find a doctor's script by implementing a system where they can easily book or cancel their appointments and get prices in advance.

  • Information Architecture

    Feature Roadmap

    VIEW WEBSITE

  • Card Sorting

    We did not use this method

  • Sitemap

    I organize and display the website's information so that everything can be easily found. It provides users with the most up-to-date available data on how I want them to navigate every page of their journey when using or to interact within this online space.

  • Interaction Design

    Task Flow

    The user is attempting to book an exam for radiology . User will select exam, enter patient info,payment info and successfully book an appointment.

  • User Flow

    There are several methods to find an radiology facility to book an appointment. On Radbutter, however, users may spend less time find for releiant information and view facility information and book They could filter by price, radius and much more to find the best place for their needs.

  • Wireframes

    Responsive low-fidelity wireframe for web,tablet and mobile versions for a user to make a purschase

  • UI Design

    Mood Board

    With the help of my branding, I wanted to create a modern and casual look. Since it’s also minimalistic in nature with simple designs that are happy-themed towards being sophisticated while still maintaining an airy feel--the user interface kit included these elements too!

  • UI Kit

    With the help of mood boards and logos, our branding was modernized to give off that distinctive look. We also created a UI kit with fundamental components like fonts or icons, so it’s easy for us to implement into any site design.

  • Responsive Design

  • Iteration & Implementation

    Prototype

    VIEW WEBSITE

  • Test Planning

    Objective
    • Examine the overall usefulness of the proposed Radbutter page design. Is there anything about the website that entices people to keep coming back? Are visitors satisfied with your website's functionality and ease of use? Examine user behavior and get their input on a variety of topics, as well as their feedback on how well you've met their needs.
    • See how quickly you can complete the purchase and if a user can fast go through the product choices, add it to your bag and check out.
    • Make a list of any pain spots. Were they expecting to see something else? Take suggestions
    Methodologies
    • We used a quantitative research method to examine the Radbutter page. We recruited three people from our target group and had them complete a series of activities on the site. Then, after they'd completed the tasks, we asked them about their experiences using the page.
    Testing Subject
    • High-Fidelity prototype designs for Radbutter, making medical imaging accessible - search by location, compare price, see reviews, and much more to get the best care.

  • User Interviews

    Target Participants
    • Age through 35-70 years old
    • Persona: People want to book an radiology exam.
    Participant 1
    • Age:50
    • Gender:Female
    • Background:Homemaker
    • Familiarity level with Radiology: High
    • Familiarity level with Appointment: High
    • Persona similarity: Yes
    Participant 2
    • Age:55
    • Gender:Male
    • Background:Retired Civil Servant
    • Familiarity level with Radiology: High
    • Familiarity level with Appointment: High
    • Persona similarity: Yes
    Participant 3
    • Age:32
    • Gender:Male
    • Background:Attorney
    • Familiarity level with Radiology: High
    • Familiarity level with Appointment: High
    • Persona similarity: Yes

  • Test Findings

    Results
    • Overall, users found that the Radbutter page was easy to use and navigate. Users were able to find prices and book an exam with little difficulty easily. The map feature was also found to be helpful in finding a facility. Overall, users felt that the page was accessible and user-friendly. There were no major concerns or issues noted by users during the testing process.
    Conclusion
    • Therefore, it can be concluded that the Radbutter page is effective in achieving its goals. Users were able to find prices and book an exam easily, and the map feature was found to be helpful. There were no major concerns or issues noted by users during the testing process, indicating that the page is accessible and user-friendly. Consequently, the Radbutter page can be recommended for use by people looking to get their next radiology exam.
    Recommendations
    • Based on the findings of this study, we got recommended that Radbutter continue to use its current design. However, these are the suggestions ;
    • Improve the search function to make it easier for users to find what they are looking for.
    • Add more information on the page so that users can easily find prices and bookings.
    • Add more accessibility features to the page so that users with disabilities can easily use the page.
    • All participants found it very easy to use and had no issues.

  • Affinity Map

    We are using affinity map to keep track of the both business and development.

  • Final Thoughts&Next Steps

Final Thoughts

We are happy to launch Radbutter! Create an account today, see prices and find your nearest radiology facility that suits your needs.We will have many updates. Let's see what the future will bring us.

Next Steps

Continue Building!

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