Wayingo
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Explore Experiences Travel recommendations, tips, and much more from people just like you.
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  • What is Wayingo?

    Wayingo is the go-to online free blogging platform for discovering new destinations and reading about other people’s city experiences. You can now discover a world of travel possibilities through our user-friendly platform, which helps you find your ideal places and provide real-time user-to-users impressions on restaurants, coffee shop bars, and more. With Wayingo, future travelers can rest assured that they are getting the best advice and recommendations from those who have already been or live there.

  • Objective

    We want to build a free online blogging platform where bloggers may post and share their experiences to both their audience and anybody else who would like to read them. We care about their experiences, and users should learn from them. Blog posts will appear in search engines according to interests, city, and the restaurants, coffee shops, or bars mentioned in the blog posts. The user may also see the list of the most frequently mentioned restaurants, coffee shops, and bars in a city with just one click. Bloggers do not have to pay for any web services or create their own website, as long as they utilize our platform. Anyone who wants to become a travel influencer can do so right now.

  • How does Wayingo work?

    It's straightforward! Create a free account and create a profile. Discover city experiences and learn more about the city that you want to visit after telling us a little about yourself and what you're searching for. You can also look for bloggers in your area who share your interests, follow them, and read their blogs. You may also join the Wayingo community as a blogger and begin sharing your recommendations or experiences about your city today!

  • What is Wayingo for Businesses?

    Customers may discover a lot more about your company by simply searching or viewing business pages. When people are talking about your business, no star ratings or reviews are assigned. We're interested only in whether clients speak about your business on their blogs and whether they would recommend you - not what they think of your service You can list your Happy Hours, and special deals and get recognized more.

  • Project Scope

    Creating first free travel blogging platform

    Tools

    Figma, HTML, CSS, Javascript, EJS, Google Maps API Editor.js AWS, OAuth2, Express Node.js, Bootstrap, Tailwind

  • Role

    Business Development & Brand Founder. User Interface & PR, Entrepreneur, Marketing, and UX Engineer( Front-end, Research, UI design, Visual Design, Service Design, User Testing)

  • Duration

    Total of 39 weeks

    Team

    Self Directed, with feedback from the mentors & Co-founders

  • Research

    Research Plan

    Problem
    • Micro-influencers or anyone who wants to write an experience about a city have to create their own website to tell their experience which could be costly and inefficient.
    • There is no easy way find bloggers according to our own interests.
    • There is no organized user-to-user ranking platform for rating restaurants coffee shops etc.
    Methodologies
    • Comparative and competitive research to see our competitor’s business efforts and their pain points.
    • User Interviews to learn about user behaviors and their motivations.
    Participants
    • Men and women 21-30
    • Travelers,Foodies
    • Microfluencers
    • Bloggers
    • People who wants an opportuntity to share their experience
    • People who wants to explore new spots
    Research Goal
    • We'd want to know more about users' interests in discovering new locations, their prior research, and whether they used blogs to learn about a city. As a result, we can better understand the user journey and how people find them, allowing us to create features to increase our engagement.
  • Competive Analysis

    Goodbye to those stars when a business gets its ranking. That is such an outdated concept and we're changing it for something more modern - mentions!

    Competitors solely focus on booking flights, hotels, or events. In addition there are so many categories. We are focusing on people and their city experiences. We hate paid rankings too! Those are horrible.

    We are here to give the best experience to our users from other users. Explore experiences, and create your community!

  • Persona

    Wayingo is looking for young professionals 21-30 age group who wants to travel and explore places. People who wants get reliable recommendations about the best spots in a city; Coffee shops, restuarants, bars or some unique spot.

    wayingopersona
  • User Interviews

    We see that individuals are interested in discovering new places, as well as learning about them. Even those who don't enjoy researching restaurants are seeking new locations, but they struggle to find credible information. They want to explore a city before they go. It's simple enough to come up with endless recaps and lists of the greatest spots in every city, but getting real information could get difficult. Participants are willing to read blog posts before they visit a place but sometimes it is harder for them to find the right sources or reliable ones on the internet.

  • Project Goals

    User Goals

    People can find blog posts that are interesting to them and that meet their needs. They can look at bloggers who share their interests. People can learn about places in a city by reading blogs about those places. Users may also simply look at rankings to see which bars, restaurants, and coffee shops are mentioned most frequently on the platform.

    Business Goals

    Connect bloggers and businesses with travelers who share their passions. Users will be able to access insider recommendations for the best restaurants, bars, and activities in a city. It also helps bloggers get more attention and be discovered.

    Technical Goals

    The more data we have on restaurants, bars, and coffee shops from blog articles, the higher our ranks will be. The higher this rating is for everyone's benefit, the more people will sign up! More users equal a better chance of success for us.

  • Information Architecture

    Feature Roadmap

    We outlined the features that we will be building first

  • Card Sorting

    We did not need card sorting for our research.

  • Sitemap

    The sitemap grew and became more detailed over time with each new page connection.

  • Interaction Design

    Task Flow

    The user is attempting to write a blog about a city. A user's blog post will be grouped under a different city according to the user's preferences. This process depicts how a person would create and publish a blog article about a city.

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  • User Flow

    There are several methods to learn about a city. On Wayingo, however, users may spend less time hunting for relevant information and reading bloggers with similar interests. They could also view the most frequently mentioned eateries, bars, and coffee shops before visiting or while there.

  • Wireframes

    Responsive wireframes

  • UI Design

    Mood Board

    Typography colors
  • UI Kit

    With the help of mood boards and logos, our branding was modernized to give off that distinctive look. We also created a UI kit with fundamental components like fonts or icons, so it’s easy for us to implement into any site design.

  • Responsive Design

    WEBSITE
  • Iteration & Implementation

    Prototype

  • Test Planning

    Examine the overall usefulness of the proposed Wayingo page design. Is there anything about the website that entices people to keep coming back? Are visitors satisfied with your website's functionality and ease of use? Examine user behavior and get their input on a variety of topics, as well as their feedback on how well you've met their needs.

  • User Interviews

    We see that individuals are interested in discovering new places and learning about them. Even those who don't enjoy researching restaurants are seeking new locations, but they struggle to find credible information. They want to explore a city before they go. It's simple enough to come up with endless recaps and lists of the greatest spots in every city, but getting real information could get complicated. Participants are willing to read blog posts before they visit a place, but sometimes it is harder for them to find the right sources or reliable ones on the internet.

  • Test Findings

    01

    We want to help micro-influencer,bloggers to create their own free web page and give the opportunity for everyone to share their content.

    02

    Everyone will have the opportunity to their city experiences or give recommendations about what they eat, visit, etc. No rules. Be creative.

    03

    We are creating a marketing channel for both businesses and bloggers.

  • Affinity Map

    There is always a room for improvement!

  • Final Thoughts&Next Steps

Final Thoughts

We are happy to launch Wayingo! Create an account today! Explore experiences.

Next Steps

Let's see what the future will bring us.